Ariana Grande’s latest campaign for Swarovski is a metamorphosis of colour
Ariana Grande and Swarovski are back with a bold new collaboration for the Spring-Summer 2025 campaign, where jewellery becomes a powerful medium for creative license. In her third campaign for the brand, Ariana embodies the Mathemagical world of Swarovski—colour, light, and transformation take precedence in this latest collection. Shot by Mert and Marcus, the campaign channels the bold pop style of the 1960s, offering a fresh departure from previous vintage glam-inspired collections.
At the core of the collection is an ample amount of colour and creativity. Swarovski's iconic families—Millenia, Idyllia, Dulcis, and Chroma—have been reimagined with vibrant new hues and imaginative designs. The Millenia family introduces a regal lilac hue, hand-set in gold-tone hardware, while Idyllia offers a delicate fusion of crystal petals and butterflies, which could easily be interpreted as a garden. Dulcis, with its candy-coloured resin and bold crystals, brings a playful edge, while Chroma shines with eco-conscious designs and chromatic versatility.
The campaign is a tribute to Swarovski's 130 years of excellence, reflecting the brand's evolution through high-impact, joyful jewellery. Giovanna Engelbert, the brand's Global Creative Director, tells us, 'I'm intensely drawn to pop culture and the role of jewellery within it—it has the power to transform not just how you look, but how you feel. My vision is to create a new jewellery culture that is high-impact, fresh, and sharp; Ariana embodies this with both beauty and boldness that turns each piece into a symbol of radiance, movement, and joy.
Ariana reflects on her excitement about the collection: 'I love the metamorphosis storyline of this new Spring-Summer 2025 campaign. Styled in a palette of vibrant colours and radiant crystal jewellery, this campaign felt truly uplifting and joyful.' Each piece promises a new approach to self-expression, offering a perfect fusion of high fashion and playful spirit.
With Swarovski's latest pieces, every moment becomes an opportunity for radiant transformation. Whether wearing the whimsical florals of Idyllia or the bold pops of Chroma, Ariana uses this campaign to remind us that jewellery isn't just a fashion accessory—it's how you choose to shine.
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